Source vs Search

One of the taglines we use at Pracademic Partners is that we source, we don’t just search. Searching is shotgun style. Sourcing is rifle. Searching is “posting and praying.” Sourcing is “finding and connecting.” Your best candidates are often ones who are not looking, e.g. passive candidates. A dedicated and innovative executive recruitment partner will be adept at sourcing these prospects and turning them into active candidates.